Windows for desktop.īy using their strength as their core, they will more likely succeed at strengthening their ecosystem/products/services, this could also be a more enticing reason for devs to bring their apps to Windows.ĭon't kill Windows mobile just yet, meaning its not popular today doesn't mean it can become popular after they fix the glitches in 2017 when Redstone arrives on Surface Phone (April 2017)ġ) We know Intel officially cancelled mobile developmentĢ) We know Mediatek, Qualcomm, Samsung, Huawei could be candidates for building the next CPU of Microsoft's device.ģ) Flagship phones in 2017 could have CPU with performance similar to 2nd generation Intel Core i3/i5 (Sandy Bridge) + 8GB of RAMĤ) This opens the possibility of virtualization of Windows 10 desktop inside Windows 10 Mobile, so in theory we will be able to finally run desktop apps in Continuum without requiring connecting to a cloud Windows 10 installation outside your network.ĥ) They also need to fix iOS bridge, since big app developers like Facebook, LinkedIn, Twitter, Pinterest, Snapchat, etc are not going to waste money on their developer team maintaining 2 branches of their Apps. Nadella saw this transition happening and so he created an ecosystem that will allow them to create a more powerful and interesting ecosystem that is capable of hybrid devices, starting by using their strength. Buying a smartphone allows them to do that in the palm of their hands anywhere they go as well as make calls. Most people use their phones now more than their PC's which is why PC's are on decline, to most users around the world, the only reason they used a PC is to check email, and browse the web. The future prospects of continuum and Surface Phone is also very promising because they show that Nadella is no longer focusing on the current scenario, in which they cant seem to succeed no matter what they try, so they are jumping ahead of the curve to focus on a product and service that doesnt exist in other ecosystems which could be very appealing to businesses and general market.
That is what Nadella is doing and that is a smarter move than the approach they have taken before.
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When you are weak in an area, you can see how to use your strength to help improve your weakness. Windows Mobile/phone has been failing since day 1 because there is no real incentive to move to it. What he is doing with mobile is definitely in everyone's interest for the future.
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